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Smarkets Review

Smarkets Go to Smarkets websiteIIn-play (Live) betting.EExchange betting (primary focus).
Daily visits
Estimated daily visits to Smarkets based on a third-party data source. All bookmaker's domains are calculated cumulatively.
34,300
Global rank
Global rank of Smarkets according to the daily visits and its change over the past 3 months.
179. =
Target region
Geographical focus of Smarkets. All bookmaker's domains are considered cumulatively.
United Kingdom
+ International

General Information

Basic Facts

User rating
Average overall rating of Smarkets based on the feedback collected from users. A minimum of 10 ratings is required.
3.4  
78 ratings
Compared to average
Overall rating of Smarkets compared to the average bookmaker.
10% above average
see details
User feedback
Number of user ratings, comments and reviews collected for Smarkets.
78  14  7
Year established
Year in which Smarkets was founded.
2008
Owner
Company owning Smarkets.
Smarkets (Malta) Limited
Licences
Jurisdictions where Smarkets has obtained and holds the licence for online sports betting.
Malta, United Kingdom

Website and Applications

Domains
Domains used by Smarkets to provide sports betting services.
smarkets.*
Domain [.*]
Domains used by Smarkets to offer sports betting services.
Traffic [%]
Traffic distribution for the domains of Smarkets.
.com 100.0%
Languages
Languages supported on Smarkets website.
English, Portuguese, Swedish

Geographical Focus

Country
Countries that significantly contribute to the traffic of Smarkets.
Share
Percentage of the traffic sent to Smarkets by the country. All contributing domains are calculated cumulatively.
Traffic
Estimated daily visits coming to Smarkets from the country. All contributing domains are calculated cumulatively.
Rank
Rank of Smarkets in the country based on traffic. In case of multiple domains, the rank of the best one is used.
United KingdomUnited Kingdom 85.8% 29,400 13.
IrelandIreland 1.4% 486 22.

Banking and Betting

Currencies
Currencies supported on Smarkets website.
Euro, British Pound, Swedish Krona
Payment options
Payment options accepted on Smarkets website.
Bank Transfer, MasterCard, Neteller, PayPal, Skrill, Trustly, Visa Debit
Odds formats
Formats used by Smarkets to display the odds on betting events.
EU, UK, US
Sports
Sports offered for betting on Smarkets website.
American football, Athletics, Aussie rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Entertainment, Golf, Handball, Horse racing, Ice hockey, Motorsports, Politics, Rugby, Snooker, Soccer, Swimming, Table tennis, Tennis, Volleyball

Analysis and Evaluation

Overall quality

based on feedback collected from users

10% above average
18th out of 100
 3.4
78 ratings
Overall Quality Ratings
Distribution of the ratings regarding the overall quality of Smarkets, compared to the average bookmaker.
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5
4
3
2
1
38%
18%
18%
1%
24%
Smarkets   Average

Website look

based on feedback collected from users

3% below average
 3.5
13 ratings
Website Look Ratings
Distribution of the ratings regarding the visual appeal of Smarkets website, compared to the average bookmaker.
Loading...
5
4
3
2
1
46%
8%
15%
8%
23%
Smarkets   Average

Website usability

based on feedback collected from users

22% below average
 2.8
13 ratings
Website Usability Ratings
Distribution of the ratings regarding the navigation and content organization of Smarkets website, compared to the average bookmaker.
Loading...
5
4
3
2
1
23%
15%
15%
8%
38%
Smarkets   Average

Website functionality

based on feedback collected from users

29% below average
 2.7
10 ratings
Website functionality Ratings
Distribution of the ratings regarding the loading time, betting software quality and general performance of Smarkets website, compared to the average bookmaker.
Loading...
5
4
3
2
1
20%
10%
20%
20%
30%
Smarkets   Average

Sports coverage

based on feedback collected from users

not enough ratings
N/A
 2.6
9 ratings
Sports Coverage Ratings
Distribution of the ratings regarding the variety of sports, leagues and events offered by Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
11%
11%
22%
33%
22%
Smarkets   Average

Markets coverage

based on feedback collected from users

not enough ratings
N/A
 2.6
9 ratings
Markets Coverage Ratings
Distribution of the ratings regarding the variety of betting markets offered by Smarkets on one event, compared to the average bookmaker.
Loading...
5
4
3
2
1
22%
11%
11%
11%
44%
Smarkets   Average

Odds quality

based on feedback collected from users

17% above average
 4.1
12 ratings
Odds quality Ratings
Distribution of the ratings regarding the quality of betting odds offered by Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
50%
25%
8%
17%
0%
Smarkets   Average

Betting limits

based on feedback collected from users

9% above average
 3.8
10 ratings
Betting Limits Ratings
Distribution of the ratings regarding the maximum betting limits of Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
60%
10%
0%
10%
20%
Smarkets   Average

Live betting

based on feedback collected from users

not enough ratings
N/A
 2.3
6 ratings
Live Betting Ratings
Distribution of the ratings regarding the live (in-play, in-running) betting service of Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
17%
0%
17%
33%
33%
Smarkets   Average

Customer Service

based on feedback collected from users

not enough ratings
N/A
 3.8
8 ratings
Customer Service Ratings
Distribution of the ratings regarding the customer service quality of Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
50%
13%
13%
13%
13%
Smarkets   Average

Bonuses and promotions

based on feedback collected from users

32% below average
 1.9
10 ratings
Bonuses and Promotions Ratings
Distribution of the ratings regarding the bonuses and promotions offered by Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
10%
0%
10%
30%
50%
Smarkets   Average

Safety and fairness

based on feedback collected from users

not enough ratings
N/A
 3.8
9 ratings
Safety and Fairness Ratings
Distribution of the ratings regarding the safety, fairness and overall credibility of Smarkets, compared to the average bookmaker.
Loading...
5
4
3
2
1
33%
33%
22%
0%
11%
Smarkets   Average

User Feedback

Smarkets User Ratings

78 ratings

 mt230803 5  
 gb221101 5  
 us210304 5  
 no201101 4  
 N/A 5  
 N/A 5  
 no200401 5  
 N/A 3  
 N/A 3  
 N/A 3  

Smarkets User Comments

14 comments

 Muffin22Po 1  
I am satisfied. I play for one year.
 us180103 5  
Best bookie for making money, bar none.
 Oli 4  
Fast becoming the best betting exchange out there.
 pacman 5  
This exchange offers a low consistent commission of 2%. The liquidity is not always great and it is not always reliable but I will give it a 5 as a good alternative to Betfair and Betdaq.
 ExoPlayer 1  
I am playing since more than an year. I am satisfied.
 Harkonnen 4  
Smarkets had to close my account due to their new country restrictions. Before that it was a positive experience. Good customer service, competitive odds and just 2% commission on winning bets. As a new player at the betting exchange, Smarkets still lack liquidity in not so well-known markets, comparing to Betfair, however the commission is much lower.
 bg161201 5  
Only 2% commission, best.
 SuperSpits 5  
Best betting exchange, only 2% fee of your winning bets makes it the cheapest betting exchange out there.
 jewton 5  
This is without doubt the best exchange. Get a Smarkets account and as long as you are not a massive player, you will get matched. I have been a pro horse racing punter for 15 years and this is the best exchange I have used.
 totoboy 1  
Smarkets is a very small bookmaker based on their betting exchange. There is not much to trade because not a lot of players play over there. Smarkets is a friendly provider with good odds. But at lower leagues, there is not always a high bet to place. If you want to win big money you go find another bookmaker.

Smarkets User Reviews

7 reviews

 totoboy 1  
Website look
Evaluates the visual appeal of the bookmaker's website.
2  
A little bit boring site. Due to the fact that a lot of bet possibilities are empty. You can't bet all the bets you want!
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
2  
Bad. Especially when you look for live matches. Matches are already finished but the link is still there.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
2  
Easy site, no banners. Loads very fast.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
1  
Terrible. Only big competitions, lower competitions or countries are not offered.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
1  
They offer bets but you can't put any money on them because nobody is playing. They do offer all the normal bets at matches: BTTS, goals, winning, handicaps.
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
1  
Very poor. Not all the bets are offered and the navigation really sucks.
Odds quality
Evaluates the quality of bookmaker's betting odds.
2  
It's a trader, you accept the odds you want, or you don't.
Betting limits
Evaluates the bookmaker's maximum bet limits.
1  
When there are a lot of players then you can place a high bet. Smarkets doesn't have many bettors so the pot is empty. Betfair is a much bigger trader, so you can place higher bets.
Customer service
Evaluates the quality of bookmaker's customer service.
3  
Good, different options: Phone, live chat, email and twitter. They help you out friendly.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
2  
Smarkets offer a €10 free bet for new customers.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
4  
Smarkets is a fair and safe place to bet.
 Munye 1  
Betting limits
Evaluates the bookmaker's maximum bet limits.
1  
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
1  
 sidenros 5  
Website look
Evaluates the visual appeal of the bookmaker's website.
5  
Fantastic design.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
5  
Very easy to find your markets, search function works great.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
5  
Very quick loading times. Only negative would be not better statistics or history of your bets, for example profit/loss per month.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
3  
Obviously being an exhange they offer huge range of markets. But the liquidity is the problem in the smaller leagues, where you will struggle to get on 100 euro a lot of the times. Hopefully people will move from betfair to smarkets more and more.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
4  
Odds quality
Evaluates the quality of bookmaker's betting odds.
4  
I often find better odds at smarkets compared to betfair/matchbook.
Betting limits
Evaluates the bookmaker's maximum bet limits.
2  
Customer service
Evaluates the quality of bookmaker's customer service.
5  
Very very quick. They also know exactly what they are talking about, which is unusual for a lot of other bookie customer services.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
3  
They have a welcome deposit bonus.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
5  
Very trustworthy and safe exchange to use. Would put them and Betfair in the same category.
 Charlie 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
3  
Quite a basic website but gets the job done.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
3  
It's quite slow sometimes but the side drop-down menu is easy to use (a bit like Matchbook).
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
2  
A bit slow sometimes.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
2  
Just the main events.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
1  
Only the basics here.
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
2  
Had a few issues getting a live bet/lay on that has proved costly.
Odds quality
Evaluates the quality of bookmaker's betting odds.
4  
Being an exchange decent possibilities for odds.
Betting limits
Evaluates the bookmaker's maximum bet limits.
4  
Being an exchange, there are none as far as I know.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
1  
Almost nothing (they took off the commission during Cheltenham).
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
4  
Never had any problems.
 Hareeba 3  
Website look
Evaluates the visual appeal of the bookmaker's website.
1  
I found it difficult locating games.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
1  
Unique!
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
1  
Very different and confusing.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
2  
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
2  
Odds quality
Evaluates the quality of bookmaker's betting odds.
5  
Betting limits
Evaluates the bookmaker's maximum bet limits.
5  
Limited only by market liquidity.
Customer service
Evaluates the quality of bookmaker's customer service.
2  
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
1  
Don't recall getting any.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
3  
 MiniGus 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
5  
Fantastic looking site.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
5  
Excellent site all round.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
3  
They have had problems on occasion.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
4  
Covers everything I need.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
3  
Probably not as many as others but I can lay everything I have needed.
Odds quality
Evaluates the quality of bookmaker's betting odds.
3  
Good odds but I lay mostly.
Betting limits
Evaluates the bookmaker's maximum bet limits.
5  
No problems at all.
Customer service
Evaluates the quality of bookmaker's customer service.
4  
Really good.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
1  
Never had a bonus.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
4  
 Ticon 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
3  
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
3  
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
1  
Waiting bets on horse racing are wiped if there is a scratching.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
2  
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
1  
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
2  
Odds quality
Evaluates the quality of bookmaker's betting odds.
4  
Good odds only 2% commission.
Betting limits
Evaluates the bookmaker's maximum bet limits.
5  
Customer service
Evaluates the quality of bookmaker's customer service.
5  
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
2  
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
3  

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