Merkur Group has officially rebranded its Austrian sportsbook, Cashpoint, to Merkur Bets. This change following a similar rebranding of XTiP to Merkur Bets in Germany is part of Merkur Group’s strategy to unify its sportsbook operations under a single identity aimed at boosting brand recognition and supporting international growth.
Austrian bettors can stay relaxed, because while the name and look are getting a fresh update, everything else stays the same. There’s no need to register or do anything else, just log in using the same registered email address and password. The account, balance, and ongoing bets remain active.
The new site has been redesigned to be faster, easier to use, and more modern. But that’s not all, Merkur Bets promises to deliver an innovative and responsible sports betting experience, along with fresh promotions and exclusive offers.
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