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Unibet Review

Unibet Go to Unibet websiteIIn-play (Live) betting.HHorse racing betting.GGreyhound racing betting.FFixed odds betting (primary focus).
Daily visits
Estimated daily visits to Unibet based on a third-party data source. All bookmaker's domains are calculated cumulatively.
622,000
Global rank
Global rank of Unibet according to the daily visits and its change over the past 3 months.
21. 8
Target region
Geographical focus of Unibet. All bookmaker's domains are considered cumulatively.
International

General Information

Basic Facts

User rating
Average overall rating of Unibet based on the feedback collected from users. A minimum of 10 ratings is required.
3.2  
393 ratings
Compared to average
Overall rating of Unibet compared to the average bookmaker.
3% above average
see details
User feedback
Number of user ratings, comments and reviews collected for Unibet.
393  83  33
Year established
Year in which Unibet was founded.
1997
Owner
Company owning Unibet.
Trannel International Ltd.
Licences
Jurisdictions where Unibet has obtained and holds the licence for online sports betting.
Belgium, Denmark, Estonia, France, Gibraltar, Ireland, Italy, Malta, Northern Territory, Romania, Sweden, United Kingdom

Website and Applications

Domains
Domains used by Unibet to provide sports betting services.
unibet.*
Domain [.*]
Domains used by Unibet to offer sports betting services.
Traffic [%]
Traffic distribution for the domains of Unibet.
.co.uk 35.2%
.com 27.2%
.ro 11.1%
.fr 9.7%
.se 6.0%
.be 4.3%
.dk 2.1%
.com.au 1.6%
.it 1.3%
.ee 1.0%
.ie 0.3%
.eu 0.1%
Apps
Sports betting apps of Unibet available.
Languages
Languages supported on Unibet website.
Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish

Geographical Focus

Country
Countries that significantly contribute to the traffic of Unibet.
Share
Percentage of the traffic sent to Unibet by the country. All contributing domains are calculated cumulatively.
Traffic
Estimated daily visits coming to Unibet from the country. All contributing domains are calculated cumulatively.
Rank
Rank of Unibet in the country based on traffic. In case of multiple domains, the rank of the best one is used.
United KingdomUnited Kingdom 33.8% 210,000 6.
RomaniaRomania 10.6% 66,000 4.
SwedenSweden 6.0% 37,200 3.
BelgiumBelgium 4.2% 26,300 1.
FranceFrance 4.0% 24,900 5.

Banking and Betting

Currencies
Currencies supported on Unibet website.
Australian Dollar, Bulgarian Lev, Brazilian Real, Canadian Dollar, Swiss Franc, Danish Krone, Euro, British Pound, Hungarian Forint, Indian Rupee, Norwegian Krone, Polish Zloty, Romanian Leu, Swedish Krona, American Dollar
Payment options
Payment options accepted on Unibet website.
Apple Pay, Bank Transfer, Maestro, MasterCard, Neteller, PayPal, paysafecard, Skrill, Trustly, Visa, Visa Electron
Odds formats
Formats used by Unibet to display the odds on betting events.
EU, UK, US
Sports
Sports offered for betting on Unibet website.
American football, Athletics, Aussie rules, Bandy, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, Floorball, Futsal, Gaelic sports, Golf, Greyhound racing, Handball, Horse racing, Ice hockey, Martial arts, Motorsports, Politics, Pool, Rugby, Snooker, Soccer, Table tennis, Tennis, Volleyball, Winter sports

Bonuses and Free Bets

Bonus / Free bet
Size or maximum size of the bonus or free bet offered by the bookmaker.
up to 300 RON
Eligible
Customers eligible for the bonus or free bet, which can either be new or existing ones.
New customers
Cashable
If bonuses or free bets are cashable, they can be withdrawn with the winnings after completing the rollover. If they are non-cashable, only winnings are withdrawable.
Yes
Description: 100% bonus on the first deposit • Minimum odds: 1.40 • Rollover: 8x bonus • Minimum deposit: 25 RON • Payment methods: Neteller, paysafecard, Skrill excluded • Countries: Romania only • T&Cs apply
18+ | Gamble responsibly. | BeGambleAware.org | #AD

Analysis and Evaluation

Strengths and Weaknesses

based on feedback collected from users

Strongest sides of Unibet based on feedback collected from users.
Significant strengths
N/A
Significant Weaknesses
Weakest sides of Unibet based on feedback collected from users.

N/A
Other strong sides of Unibet based on feedback collected from users.
Moderate strengths
markets coverage  
Moderate Weaknesses
Other weak sides of Unibet based on feedback collected from users.

  website functionality

Overall quality

based on feedback collected from users

3% above average
30th out of 100
 3.2
393 ratings
Overall Quality Ratings
Distribution of the ratings regarding the overall quality of Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
32%
17%
21%
4%
26%
Unibet   Average

Website look

based on feedback collected from users

3% below average
 3.5
33 ratings
Website Look Ratings
Distribution of the ratings regarding the visual appeal of Unibet website, compared to the average bookmaker.
Loading...
5
4
3
2
1
15%
36%
33%
12%
3%
Unibet   Average

Website usability

based on feedback collected from users

3% below average
 3.5
33 ratings
Website Usability Ratings
Distribution of the ratings regarding the navigation and content organization of Unibet website, compared to the average bookmaker.
Loading...
5
4
3
2
1
15%
42%
24%
12%
6%
Unibet   Average

Website functionality

based on feedback collected from users

18% below average
 3.1
33 ratings
Website functionality Ratings
Distribution of the ratings regarding the loading time, betting software quality and general performance of Unibet website, compared to the average bookmaker.
Loading...
5
4
3
2
1
21%
18%
24%
21%
15%
Unibet   Average

Sports coverage

based on feedback collected from users

8% above average
 3.9
35 ratings
Sports Coverage Ratings
Distribution of the ratings regarding the variety of sports, leagues and events offered by Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
26%
43%
26%
6%
0%
Unibet   Average

Markets coverage

based on feedback collected from users

12% above average
 3.7
33 ratings
Markets Coverage Ratings
Distribution of the ratings regarding the variety of betting markets offered by Unibet on one event, compared to the average bookmaker.
Loading...
5
4
3
2
1
21%
36%
33%
6%
3%
Unibet   Average

Odds quality

based on feedback collected from users

same as average
 3.5
33 ratings
Odds quality Ratings
Distribution of the ratings regarding the quality of betting odds offered by Unibet, compared to the average bookmaker.
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5
4
3
2
1
12%
39%
33%
15%
0%
Unibet   Average

Betting limits

based on feedback collected from users

9% below average
 3.2
34 ratings
Betting Limits Ratings
Distribution of the ratings regarding the maximum betting limits of Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
18%
26%
32%
6%
18%
Unibet   Average

Live betting

based on feedback collected from users

11% below average
 3.4
19 ratings
Live Betting Ratings
Distribution of the ratings regarding the live (in-play, in-running) betting service of Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
21%
21%
37%
16%
5%
Unibet   Average

Live streaming

based on feedback collected from users

10% below average
 3.6
16 ratings
Live Streaming Ratings
Distribution of the ratings regarding the live streaming service of Unibet, compared to the average bookmaker.
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5
4
3
2
1
31%
25%
25%
6%
13%
Unibet   Average

Customer Service

based on feedback collected from users

3% above average
 3.4
33 ratings
Customer Service Ratings
Distribution of the ratings regarding the customer service quality of Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
18%
33%
30%
3%
15%
Unibet   Average

Bonuses and promotions

based on feedback collected from users

4% below average
 2.7
33 ratings
Bonuses and Promotions Ratings
Distribution of the ratings regarding the bonuses and promotions offered by Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
6%
24%
24%
27%
18%
Unibet   Average

Safety and fairness

based on feedback collected from users

6% above average
 3.4
35 ratings
Safety and Fairness Ratings
Distribution of the ratings regarding the safety, fairness and overall credibility of Unibet, compared to the average bookmaker.
Loading...
5
4
3
2
1
23%
17%
40%
14%
6%
Unibet   Average

User Feedback

Unibet User Ratings

393 ratings

 N/A 1  
 gb221001 1  
 it210201 5  
 ba201203 5  
 N/A 4  
 se200301 1  
 N/A 5  
 saimniece 1  
 Tuttibassan 1  
 Verstuurd 1  

Unibet User Comments

83 comments

 saimniece 1  
They will restrict you sooner or later even if you only bet with small stakes. Take them for what you can as soon as you can as their odds are good but don't expect your account to last.
 Tuttibassan 1  
Very hard to get your money from this bookmaker.
 Verstuurd 1  
Played 2000 eur without any difficulty. Won 10000 eur and 2 days later wanted to play again 500 eur and was refused. Never again! And don't need your official explanation. You didn't need to take the first 2000 eur.
 OldNFLeddy 5  
Great Bookie! No problems with payouts (two at each circa 350 Euro) even after making profits and no net losing before... Almost daily boost bets of up to 50%. But mostly between 25-30%. If all bookies were like them, it would be awesome. The best I had so far...
 James 1  
Once upon a time Kambi (Unibet's sportsbook provider) used to be somewhat reasonable. These days they are probably the worst on the market. As soon as you win your first bet, you will be limited to 10% of the maximum stake. Win a second and they will limit you to 1%. I could understand these decisions if you were betting on obscure markets, but even if you just bet on match winners in big leagues such as the English Premier League, La Liga and the Bundesliga, they still apply the limits. It wouldn't be so bad if they increased the limits when you lose a bet, but unfortunately they don't do that. With this lot you could lose 1000 bets before winning your first bet and you would still have your maximum stake cut to 10% simply for winning a bet. On the plus side, you are able to bet over the limit by referring bets to their traders. 9 times out of 10 these will be accepted, which means they are wasting their own time by approving bets you could have just placed if you weren't limited. This generally isn't worth it though as there's always the 1/10 chance that your bet will be declined and they frequently take 15-20 minutes to approve a bet. Probably because they have limited practically every single customer!
 gb180913 1  
I've just signed up with Unibet. Deposited £40 and then got asked to verify my account. I sent them my passport and 2 forms of proof of address (a utility bill being one of them) and a picture of my card. The next email said: 'Your documentation has been reviewed, but I am afraid it has been declined, therefore the account is closed on a permanent basis and the funds within the account are also frozen. I am sorry for this decision, but it is final and not something that we at customer service can overturn. ' With no explanation or warning. All this within 2 hours of me opening the account. Stay away as I've heard online they have done this randomly to people with a lot more than £40 in their account.
 rover 2  
They will restrict you sooner or later even if you only bet to small stakes. Take them for what you can as soon as you can as their odds are good but don't expect your account to last.
 no creative name 4  
Decent odds and some rewards here and there for using their service.
 midgieraker 1  
Have been taking deposits for ages and the minute I tried to withdraw all of a sudden they needed to verify my ID. I don't mind this as such if it was a simple process but it's not. And add to the fact that they didn't have to verify to take multiple withdrawals then it's not good.
 Logan 1  
I placed around 40 £50 bets with them over a six month period. I was so bad that I lost every single one and they offered me a free £5 bet. I won for the first time and they limited me to less than £1 per bet. What a joke this lot are.

Unibet User Reviews

33 reviews

 levan 4  
 Martingale 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
4  
 Marius9.ym 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
4  
In terms of design, Unibet has one of the best looking websites. There are great graphics, images, animations.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
3  
The website is friendly, it's easy to find the desired content and it also has a search option, but it doesn't load too fast - especially when using the live betting platform.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
5  
In 4 years I've never had any problem or seen any error on the website. Extraordinary quality.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
3  
They are ok, but I wish they had more volleyball events.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
3  
There aren't available so many markets, but generally Unibet manages to cover some of the most important ones (in football there are even up to 60 sometimes).
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
3  
I like it a lot because you have the possibility to decide your bet before the event ends but it has a huge disadvantage: you need to wait 10 seconds before they accept the bet.
Live streaming
Evaluates the quality of bookmaker's live streaming service.
3  
The quality of the video streams is good but there are very few streams available (usually, most of the streams are for tennis).
Odds quality
Evaluates the quality of bookmaker's betting odds.
3  
Good odds for football and European basketball.
Betting limits
Evaluates the bookmaker's maximum bet limits.
4  
I've placed ~400 EUR at most on a single bet. I didn't notice any limit.
Customer service
Evaluates the quality of bookmaker's customer service.
3  
I contacted the customer support only 2 or 3 times via email and each time they responded in a couple of hours.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
4  
No loyalty bonuses available, but it offers a welcome bonus and many special promotions.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
5  
There's absolutely no reason to not trust Unibet. It has very long experience in online betting and millions of customers worldwide.
 mannie 3  
Website look
Evaluates the visual appeal of the bookmaker's website.
5  
This website just looks amazing. Site appears also to be well designed for easy placing of deposits, bets, etc. , which is maybe more important than appearance, but it is designed to pull in the punters as well as to enhance their betting experience. It was also voted European sportsbook of the year 2008, albeit that was a little while ago now. Operates in 27 foreign languages.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
5  
I bar toolbar makes it amongst some of the most user friendly website I've ever had dealings with.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
5  
It loaded in under 3 seconds, that is AMAZING!
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
5  
Full global football coverage! Also good on horses and a wide ranger international events.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
4  
An impressive selection of all sorts of other things outside winner only betting.
Live streaming
Evaluates the quality of bookmaker's live streaming service.
5  
Quality coverage that is also all for free. Excellent!
Odds quality
Evaluates the quality of bookmaker's betting odds.
3  
A bit short of what you might get at other bigger bookies but still not that bad.
Betting limits
Evaluates the bookmaker's maximum bet limits.
3  
It depends entirely on what you choose to back.
Customer service
Evaluates the quality of bookmaker's customer service.
3  
The easiest way is to phone, you will find them a pleasurable team to have dealings with.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
4  
You get 26 GBP a 5 time this is subject to 5 time rollover.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
3  
It's important to volunteer your ID before depositing voluntarily to avoid problems, stick to this and it's safe.
 Stenka6 2  
Website look
Evaluates the visual appeal of the bookmaker's website.
2  
The overall look is completely average. Colours for me are good.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
1  
Making fast bets is not comfortable. Content organization sometimes makes me question if they understand how to make betting comfortable for clients.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
2  
For me Unibet is slightly below average. They are ok overall, but website loading time and betting software needs an update.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
3  
They offer different sports and leagues starting from soccer and ending with cricket. Still limits are too low and wide offering really doesn´t add value.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
3  
Reasonable markets. A lot of pre-match markets for top league soccer matches.
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
3  
Sometimes livebets have pretty good value, but most of the time they take more commission than competitors.
Live streaming
Evaluates the quality of bookmaker's live streaming service.
1  
Uncomfortable to use their live streaming.
Odds quality
Evaluates the quality of bookmaker's betting odds.
2  
Usually worse than competitors, but from time to time their odds have good value.
Betting limits
Evaluates the bookmaker's maximum bet limits.
1  
As soon as they see that you bet closing line or bet certain leagues in live they limit me.
Customer service
Evaluates the quality of bookmaker's customer service.
1  
Sometimes it takes more than 2 weeks to receive e-mail from them.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
2  
With safety they seem good, but fairness like any other similar type of bookmaker is below satisfactory, because as soon as you make some money they treat you bad.
 Henry-VIII  
 rick  
 mikey-rice  
 Ivesey  
Betting limits
Evaluates the bookmaker's maximum bet limits.
3  
 mikey 2  
Website look
Evaluates the visual appeal of the bookmaker's website.
3  
Not a bad looking website, nicer ones around but this one is more than acceptable.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
3  
The website is fairly easy to navigate and you can find the markets you're looking for fairly easily.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
3  
There are better ones about but this is similar to the corals, ladbrokes, will hill of the world. Not quite in the same league as the top bookmakers.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
4  
Offers a good range of leagues and events throughout the world and all UK and Irish horse racing is covered fairly well.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
3  
It has a good range of markets on most events but some of the lesser leagues won't be covered more than match results and overs unders.
Odds quality
Evaluates the quality of bookmaker's betting odds.
3  
Overall the odds are fairly competitive. There are plenty of opportunities for value in football where they are best priced across all bookmakers. However take these at your peril because if you take too many they will slash your stakes.
Betting limits
Evaluates the bookmaker's maximum bet limits.
4  
Limits before being restricted were plenty enough.
Customer service
Evaluates the quality of bookmaker's customer service.
1  
After asking about the restriction they only offered the usual 'trader's decision' line.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
1  
Apart from the welcome offer the bonus offers were few and far between.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
2  
Always felt safe however I was restricted after winning a very modest amount.

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