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William Hill Review

William Hill Go to William Hill websiteIIn-play (Live) betting.FFixed odds betting (primary focus).
Daily visits
Estimated daily visits to William Hill based on a third-party data source. All bookmaker's domains are calculated cumulatively.
406,000
Global rank
Global rank of William Hill according to the daily visits and its change over the past 3 months.
35. 1
Target region
Geographical focus of William Hill. All bookmaker's domains are considered cumulatively.
International

General Information

Basic Facts

User rating
Average overall rating of William Hill based on the feedback collected from users. A minimum of 10 ratings is required.
3.1  
470 ratings
Compared to average
Overall rating of William Hill compared to the average bookmaker.
same as average
see details
User feedback
Number of user ratings, comments and reviews collected for William Hill.
470  93  28
Year established
Year in which William Hill was founded.
1934
Owner
Company owning William Hill.
WHG (International) Limited
Licences
Jurisdictions where William Hill has obtained and holds the licence for online sports betting.
Colombia, Gibraltar, Italy, Malta, Nevada, Spain, Sweden, United Kingdom

Website and Applications

Domains
Domains used by William Hill to provide sports betting services.
williamhill.*
Domain [.*]
Domains used by William Hill to offer sports betting services.
Traffic [%]
Traffic distribution for the domains of William Hill.
.com 85.9%
.es 8.8%
.it 4.7%
.us 0.3%
.co 0.1%
.se 0.1%
.eu 0.1%
Apps
Sports betting apps of William Hill available.
Languages
Languages supported on William Hill website.
Chinese, Czech, English, French, German, Greek, Italian, Japanese, Polish, Portuguese, Romanian, Russian, Serbian, Slovenian, Spanish, Swedish

Geographical Focus

Country
Countries that significantly contribute to the traffic of William Hill.
Share
Percentage of the traffic sent to William Hill by the country. All contributing domains are calculated cumulatively.
Traffic
Estimated daily visits coming to William Hill from the country. All contributing domains are calculated cumulatively.
Rank
Rank of William Hill in the country based on traffic. In case of multiple domains, the rank of the best one is used.
SpainSpain 8.5% 34,300 3.
ItalyItaly 4.7% 18,900 14.
IrelandIreland 2.5% 10,300 6.
JapanJapan 0.3% 1,130 12.
Papua New GuineaPapua New Guinea 0.3% 1,130 2.

Banking and Betting

Currencies
Currencies supported on William Hill website.
Australian Dollar, Canadian Dollar, Swiss Franc, Colombian Peso, Danish Krone, Euro, British Pound, Hong Kong Dollar, Japanese Yen, Swedish Krona, Singapore Dollar, American Dollar
Payment options
Payment options accepted on William Hill website.
Apple Pay, ecoPayz, eps, Euteller, giropay, InstaDebit, Maestro, MasterCard, Neosurf, Neteller, PayPal, paysafecard, Poli, QIWI, Skrill, Sofort, Todito Cash, Trustly, Visa, WebMoney, Yandex Money
Odds formats
Formats used by William Hill to display the odds on betting events.
EU, UK, US
Sports
Sports offered for betting on William Hill website.
American football, Baseball, Boxing, Cycling, Darts, Entertainment, Futsal, Golf, Greyhound racing, Handball, Horse racing, Ice hockey, Motorsports, Politics, Pool, Rugby, Snooker, Soccer, Table tennis, Tennis, Volleyball, Water polo, Winter sports

Analysis and Evaluation

Strengths and Weaknesses

based on feedback collected from users

Strongest sides of William Hill based on feedback collected from users.
Significant strengths
sports coverage  
markets coverage  
Significant Weaknesses
Weakest sides of William Hill based on feedback collected from users.

  customer service
  safety and fairness
Other strong sides of William Hill based on feedback collected from users.
Moderate strengths
odds quality  
Moderate Weaknesses
Other weak sides of William Hill based on feedback collected from users.

N/A

Overall quality

based on feedback collected from users

same as average
38th out of 100
 3.1
470 ratings
Overall Quality Ratings
Distribution of the ratings regarding the overall quality of William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
31%
14%
21%
4%
30%
William Hill   Average

Website look

based on feedback collected from users

same as average
 3.6
30 ratings
Website Look Ratings
Distribution of the ratings regarding the visual appeal of William Hill website, compared to the average bookmaker.
Loading...
5
4
3
2
1
13%
53%
20%
10%
3%
William Hill   Average

Website usability

based on feedback collected from users

8% below average
 3.3
29 ratings
Website Usability Ratings
Distribution of the ratings regarding the navigation and content organization of William Hill website, compared to the average bookmaker.
Loading...
5
4
3
2
1
10%
41%
28%
7%
14%
William Hill   Average

Website functionality

based on feedback collected from users

5% above average
 4.0
28 ratings
Website functionality Ratings
Distribution of the ratings regarding the loading time, betting software quality and general performance of William Hill website, compared to the average bookmaker.
Loading...
5
4
3
2
1
25%
50%
21%
4%
0%
William Hill   Average

Sports coverage

based on feedback collected from users

22% above average
 4.4
28 ratings
Sports Coverage Ratings
Distribution of the ratings regarding the variety of sports, leagues and events offered by William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
39%
57%
4%
0%
0%
William Hill   Average

Markets coverage

based on feedback collected from users

33% above average
 4.4
27 ratings
Markets Coverage Ratings
Distribution of the ratings regarding the variety of betting markets offered by William Hill on one event, compared to the average bookmaker.
Loading...
5
4
3
2
1
41%
59%
0%
0%
0%
William Hill   Average

Odds quality

based on feedback collected from users

11% above average
 3.9
30 ratings
Odds quality Ratings
Distribution of the ratings regarding the quality of betting odds offered by William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
30%
43%
20%
0%
7%
William Hill   Average

Betting limits

based on feedback collected from users

9% above average
 3.8
30 ratings
Betting Limits Ratings
Distribution of the ratings regarding the maximum betting limits of William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
27%
43%
20%
0%
10%
William Hill   Average

Live betting

based on feedback collected from users

5% above average
 4.0
18 ratings
Live Betting Ratings
Distribution of the ratings regarding the live (in-play, in-running) betting service of William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
44%
22%
22%
11%
0%
William Hill   Average

Live streaming

based on feedback collected from users

not enough ratings
N/A
 3.9
8 ratings
Live Streaming Ratings
Distribution of the ratings regarding the live streaming service of William Hill, compared to the average bookmaker.
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5
4
3
2
1
25%
50%
13%
13%
0%
William Hill   Average

Customer Service

based on feedback collected from users

27% below average
 2.4
28 ratings
Customer Service Ratings
Distribution of the ratings regarding the customer service quality of William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
11%
11%
18%
32%
29%
William Hill   Average

Bonuses and promotions

based on feedback collected from users

7% below average
 2.6
28 ratings
Bonuses and Promotions Ratings
Distribution of the ratings regarding the bonuses and promotions offered by William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
4%
7%
50%
25%
14%
William Hill   Average

Safety and fairness

based on feedback collected from users

28% below average
 2.3
30 ratings
Safety and Fairness Ratings
Distribution of the ratings regarding the safety, fairness and overall credibility of William Hill, compared to the average bookmaker.
Loading...
5
4
3
2
1
13%
13%
10%
20%
43%
William Hill   Average

User Feedback

William Hill User Ratings

470 ratings

 N/A 1  
 ua220201 1  
 mt210501 5  
 ke210101 5  
 hu201201 1  
 gb200903 3  
 N/A 1  
 al191101 1  
 lt190701 3  
 gb190603 1  

William Hill User Comments

93 comments

 John 1  
Accounts don't last beyond five bets. After that you are only allowed to win a maximum of £1 in most markets. Account verification is next to impossible as they will accuse you of having stolen the card you deposited from. When you send the requested selfies, they claim that you had plastic surgery to look exactly like the person whose card, passport and bank statements you have allegedly stolen. This is good news if you lose money, as your bank will return your deposits via chargeback. If you make a profit, you either have to take them to court (which can take months) or accept that you won't get your winnings and take the chargebacks.
 Lasha1987 1  
Dear Lasha, After a recent trading review, we wish to advise you that your account has had all sports and gaming concessions* removed and stake restrictions may apply moving forward. For a full list of these concessions click here. This decision does not affect any qualifying bets you have already made under any free bet promotions before the date and time of this notice, and will not prevent you from receiving any free bets or the full expected value of any free bets from those qualifying bets. Should you have any queries in relation to this decision, including any concerns relating to the effect of the removal of concessions on any ongoing promotion(s) you are participating in, please email tradingfeedback@williamhill. Com Kind regards, The William Hill Team I just got this email from Williamhill. They banned me because I won 600$ from 4$, didn't lose anything during 2 months. This is a shame and I would love to share this with you.
 Michael 1  
Very odd chaps. I have lost several thousand with them. You would think this would make me their ideal customer. However, they decided to heavily restrict me over one bet. I only had £295 in my wallet. Instead of depositing £10 in order to place £300 like I wanted to, I decided to just place the bet for £295. The bet was on Huddersfield to win or draw against Chelsea. My bet lost, but I am still restricted heavily because their traders limited me without checking how much was in my wallet before I placed the bet. If I had settled for £250, I would be £45 better off and still able to bet with them.
 N/A 1  
Change the odds after games have finished and don't pay out! Avoid!
 plumber 1  
Had an uncomplicated site. Now you have to go all around the houses to find what you want.
 valiut 1  
This company has more than 1. 5 billion GBP annual income. I can't bet here because they limited my bets to 0. I think this company is the big shame for betting industry. Winners are not welcome here. They accept only losers. I am winner here so they limited my bets.
 Scottie 1  
I've been a Wm Hills customer for years & bet by phone. They've just announced they're stopping telephone betting in favour of online betting. As I work Saturdays this means I can't access online so I can't bet. Poor show.
 poloK 1  
This is a bad bookie. Don't use your time on this bookie. Got limited after 3 days betting only 5$ bets and after winning 50$ I couldn't place 2$ bet. They hate winners and when they spot one even if you win a small amount trust me 100% they will limit you. Unless you lose with them you will not get limited.
 Mick 1  
When you're losing they're happy to keep taking your money. If you win by betting on the favourites, they're fine with that also. As soon as you win money on an underdog, they will limit you to a few quid. Their live chat is pointless as their agents just quit.
 Paul 1  
Very greedy bookie. It doesn't matter if you have lost thousands with them. As soon as you win an outside bet, you are only allowed to bet pocket change. They also regularly fail to pay out unless you contact customer support.

William Hill User Reviews

28 reviews

 mikey-rice  
 coolfox 4  
 Henry-VIII  
 Ivesey  
Betting limits
Evaluates the bookmaker's maximum bet limits.
4  
 mikey 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
4  
A nice enough look to the website and the app is nice looking and easy to use.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
4  
The website is fairly easy to use once you get used to it. This is important when trying to get the price quickly for a market before the price disappears.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
3  
The loading time is fairly good and one of the better sites available.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
4  
Good coverage of football leagues, and will occasionally have best price on some foreign leagues that offer value like the Portuguese Segunda.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
4  
William Hill offer a good variety of markets which you'd expect from one of the leading bookmakers.
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
3  
Don't use the live betting much although they occasionally have offers during live TV games that offer some value.
Live streaming
Evaluates the quality of bookmaker's live streaming service.
3  
I sometimes use the horse racing streaming although it sometimes buffers and there are better streams to be had.
Odds quality
Evaluates the quality of bookmaker's betting odds.
3  
The odds are generally very average for the bigger events although a lot of value can be found in some of the less popular games that haven't been priced correctly.
Betting limits
Evaluates the bookmaker's maximum bet limits.
5  
Never had a problem being restricted by William Hill.
Customer service
Evaluates the quality of bookmaker's customer service.
3  
Live chat can take a while to connect and a response by email is average.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
4  
Not many offers although the 15% bonus on horse winners for winning by a certain amount of lengths in certain races adds a lot of value over a year if used.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
4  
Never had a problem with safety or fairness from WH.
 Marius9.ym 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
4  
I like the william hill design because it's unique. While 99% of the bookies have the sports in the left side, WH has the sports placed at the top of the website - easier to access. Good colors, and attractive graphics - I love it!
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
5  
Lots of content - news, stats, commentaries, the sports categories are well organized.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
5  
You can call it perfect!
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
5  
Excellent - it offers over 30 sports and events from all leagues and tournaments.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
5  
William Hill offers a huge variety of betting markets. Generally, for each football event you find about 100 types of bets available.
Live betting
Evaluates the quality of bookmaker's live (in-play, in-running) betting service.
3  
Yes - I've used it and I think is probably one of the few things which needs improvement. The platform is very simple, with not so many stats and details. In terms of coverage and betting markets - it's great.
Odds quality
Evaluates the quality of bookmaker's betting odds.
4  
William Hill offers very good odds.
Betting limits
Evaluates the bookmaker's maximum bet limits.
4  
The maximum bet placed with William Hill was about 100 EUR.
Customer service
Evaluates the quality of bookmaker's customer service.
3  
The customer support service is good enough if you have issues - you can contact the operators through many methods.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
3  
Unfortunately, William Hill doesn't offer too many bonuses for sportsbook - at least not for Romanian customers.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
5  
WH is one of the biggest companies in the gambling industry. I consider them to be one of the safest places where you can bet online.
 levan 3  
 hutch  
 kouk-lo  
Betting limits
Evaluates the bookmaker's maximum bet limits.
4  
 mr-prasad 4  
Website look
Evaluates the visual appeal of the bookmaker's website.
3  
A site with lots of details and lots jammed in there. It looks good but a bit overcluttered.
Website usability
Evaluates the navigation and content organization of the bookmaker's website.
4  
This site despite its huge amount of content, is organised for easy finding by search bar and quick links and most popular bets, on main sports pages.
Website functionality
Evaluates the loading time, betting software quality and general performance of the bookmaker's website.
4  
The site loads quickly and easily in under 7 second to the home page. Sometimes a page will load slowly but they are usually OK, the links generally work.
Sports coverage
Evaluates the variety of sports, leagues and events offered by the bookmaker.
5  
A full 5 out of 6 for events coverage, it's jam packed to bursting point.
Markets coverage
Evaluates the variety of betting markets offered by the bookmaker on one event.
5  
The page is too long if anything of different betting offers. This is the place to come for this sort of thing.
Odds quality
Evaluates the quality of bookmaker's betting odds.
5  
If you use oddschecker you can get very good odds by only taking odds that compare closely with betting exchanges.
Betting limits
Evaluates the bookmaker's maximum bet limits.
3  
Enough to buy house with (maximum winnings).
Customer service
Evaluates the quality of bookmaker's customer service.
2  
A bit slow responding to chat requests or phone calls.
Bonuses and promos
Evaluates the bookmaker's offer of bonuses and promotions.
3  
25 euros to be backed and laid for guaranteed profit. This is in form of a free bet when you stake same amount.
Safety and fairness
Evaluates the bookmaker's safety, fairness and overall credibility.
2  
Make sure you validate your ID before depositing to make sure though. They have been known to mess other people besides me about a lot when there's money in the account.

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