ADVANTAGES OF ONLINE BOOKMAKERS
Sports betting has changed substantially with the arrival of the internet. The possibility to bet online brought in a number of advantages and simplifications compared to classic brick-and-mortar bookmakers.
The advantages include especially:
Comfort
24/7/365 access to bookmakers websites so that the players can place a bet at any time of the day and at any place at their convenience.
Better odds
Increasing competition in the online sports betting industry (several hundreds of online bookmakers nowadays) forces bookmakers to decrease their profit margins and offer better odds to their clients. Low running costs support this trend.
New ways of betting
New technologies have brought in new products which hadn't existed before (e.g. live betting, betting exchanges).
Benefits
To be able to motivate clients in an environment of fierce competition, online bookmakers offer a wide range of promotions (e.g. signup or reload bonuses) which may - when used smartly - increase the efficiency of betting.
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