LIVE BETTING
One of the most interesting things that you can find at an online bookmaker is the live betting platform. The action combined with the possibility of placing online LIVE bets have encouraged all online bookmakers to implement and develop outstanding live betting platforms which now serve millions of customers worldwide.
Currently, there are placed more online LIVE bets than online pre-match bets. There could be many reasons for this: to see the LIVE evolution of a team/player in a specific match before placing a bet, to "hunt" for better prices/odds of a bet, to enjoy some special bets which are available only for LIVE events etc.
With a few exceptions, all online betting sites are doing their best to keep on improving the LIVE betting platforms, to provide new features and as many events/types of bets as possible. Some of the most popular online bookmakers in terms of LIVE betting are: Bet365, William Hill, Unibet and Paddy Power.
Bet365 is famous for the very complex LIVE betting platform that it provides. Every month Bet365 offers thousands of live events from football, tennis, baseball, basketball, volleyball, cricket, horse racing, greyhounds, table tennis and many other sports which you can bet on. The LIVE betting platform is really fast, easy to use, with nice colors and excellent features and structure:
o On the left side there are listed all the LIVE sporting events available to bet on
o Each event can be marked as your favorite event and moved to the top of the list when clicking on the star next to it; this feature is very useful when there are hundreds of LIVE events
o In the center of the platform you can see the types of bets for the selected event, along with other information, such as the name of the teams, color of the game equipment, live score, red cards, yellow cards, corners, substitutions, goal scorers etc.
o On the right side there's a mini-window where you can see the LIVE video streaming (if available) or an animated real LIVE action with the game's evolution (attacks, throws, corners, possession and many more)
o At the top of the LIVE betting platform you'll find two options: Event View and Multi View. The Event View is the classic view of the LIVE betting platform, showing the events list on the left and the event details (information and types of bets) in the center. The Multi View enables to drag and create your own In-play page with up to 12 events (it's very useful if you want to bet on several LIVE events at the same time)
Paddy Power offers many LIVE events from football/tennis and editable settings for the layout, handicap alerts, fast bets, accepting bets.
William Hill is able to impress its customers when it comes to the number of types of bets available for an event (sometimes there are over 160 types of bets/event).
Unibet is one of the few online bookmakers who give you the possibility to decide/settle a LIVE bet before the event is finished. This is a very useful feature in both of the following situations:
1. You place a bet on a team, 100 EUR stake x 2.00 odds. After the bet is placed, your team takes a considerable advantage and the chances of winning the bet become higher. At that point, you will have the possibility of deciding the LIVE bet in advance and settle for a lower profit (e.g. 50 EUR, instead of 100 EUR) - many bettors will take this chance, reduce the risk at 0 and be satisfied with a lower profit.
2. You place a bet on a team, 100 EUR stake x 2.00 odds. After the bet is placed, your team loses the balance and the opponent team takes the lead, therefore lowering your chances of winning the bet. At that point, you will have the possibility of deciding the LIVE bet in advance in order to recover part of your stake back. More exactly, if you have the feeling that things changed and your team will lose, you can recover a percentage from your 100 EUR instead of losing it all.
You may also want to read the following:
5 things to check while placing live bets
Common mistakes in live betting
Live streaming
