BETTING OFFER
One of the most important things that an online bookmaker can provide its customers is the betting offer. For a bettor it's easier to have all events and types of bets in one place, instead of using the services of several online bookmakers. That's why most top online bookmakers are competing in providing a very complex betting offer in order to satisfy their customers and keep them close.
Generally, over 90% of online bookmakers manage to cover all the top events, tournaments, championships from popular sports, such as football (UEFA Champions League, Bundesliga, Serie A), tennis (Roland Garos, Australian Open) or basketball (NBA). Therefore, if a bettor is planning on placing standard types of bets (winning team/player) on popular events, he will easily have this possibility with most bookmakers, but for a bigger variety of events and types of bets he will need to choose a top online bookmaker.
Bet365, William Hill, Unibet, Paddy Power, BetVictor and Unibet are some of online bookmakers with a really impressive pre-match and live betting offer. By using the services of such online bookmakers you can enjoy up to 100 types of bets per match (and even more), thousands of live events every month and a huge pre-match betting offer with many thousands of events from over 20 sports: motor sports, horse racing, football, golf, Gaelic sports, hockey, rugby league, rugby union, snooker, speedway, volleyball, cricket, winter sports, floorball, handball, badminton, tennis, squash, table tennis, trotting and many more. What's great is that you can also bet on special events, such as political events from different countries, virtual sports, lotto, tv shows (X-Factor, The Voice), music contests (Eurovision), and even on Finance (USD/EUR/GBP).
For a bettor who is looking to bet on a bigger variety of sports or on a particular sport, he definitely must do some research before registering to an online bookmaker. Bet365, for example, has one of the biggest betting offers, with events from 45 sports (you can even bet on sailing, pelota or netball), but the odds are not as great as those offered by Pinnacle - an online bookmaker with impressive odds but not so impressive betting offer.
Sometimes you must make compromises if you want to bet on a particular sport that is not so popular (greyhounds: BetVictor or William Hill - for a wider variety of types of bets) , if you want to enjoy higher odds (Pinnacle or Betfair) or if you want to mainly bet on hundreds of LIVE events each day (Bet365), but overall most popular online bookmakers will try to provide a little bit of each in order to make you happy.
Nowadays, online bookmakers try to be as flexible and friendly as possible to the customer's needs, so many of them can even add specific events or types of bets at your request. Therefore, make sure to contact the customer support and request your desired events if you can't find them in the betting offer.
You may also want to read the following:
Betting strategies
Betting on Football
Best online bookmakers
